InSite Blog

Looking for internet marketing tips and current news happening in the industry? The HigherVisibility Insite Blog aims to do just that, provide business owners and marketers insights into what works.

The True Cost of Bad SEO: Hidden Expenses of Cutting Corners
SEO
When your CFO questions why you’re investing $10,000 monthly in SEO while a competitor claims they’re paying just $500, it’s tempting to wonder if you’re overpaying. I’ve watched this scenario play out dozens of times over my years leading HigherVisibility,...
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What is SEO? The Beginner's Guide to Search Engine Optimization
Guide
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Facebook Ads vs. Google Ads: Which Platform is Best?
Paid Search
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16 Hyperlocal Marketing & Advertising Strategies to Drive Growth in 2022
Research
browser
Guide
Adam Heitzman
Customer Journey Mapping: Enhancing User Experience Through Data
browser
Guide
Adam Heitzman
How to Qualify Leads Through Your Website Content
browser
Guide
David McElveen
In-House + Agency Hybrid Model: Making the Partnership Work
book
Guides
Adam Heitzman
Hidden Marketing Costs Killing Your Business Profits
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SEO
Adam Heitzman
Marketing Budget Allocation: Where SEO Fits in Your Growth Strategy
api
Local
Adam Heitzman
How Review Quantity Affects Local SEO Rankings
cart
Ecommerce
Scott Langdon
Crawl Budget Wins for Large E-Commerce Sites
swatch
Web Development
Adam Heitzman
ADA Site-Wide Checks That Influence SEO Performance
browser
Guide
Adam Heitzman
Common Pitfalls in AI-Generated Content: What to Watch Out For
target
Link Building
David McElveen
How to Analyze Your Off-Page SEO Performance: Step By Step
magnify
SEO
Adam Heitzman
Master GA4: 7 Google Analytics Reports for SEO Insights
magnify
SEO
Adam Heitzman
Challenges of Predictive Analytics in SEO (And How to Overcome Them)
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SEO
Adam Heitzman
SEO RFP Template with Sample Questions
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SEO
Adam Heitzman
9 Ways to Use AI in Your SEO Strategies
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SEO
Scott Langdon
SEO Pricing – What Does SEO Cost in 2025?
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