Generate a 141.51% Increase in Organic Conversions in 12 Months

The Solution

Caliber Collision was looking to optimize their online presence for their individual locations in their local markets. The client had achieved already some respectable rankings when they contacted HigherVisibility but were not ranked in the Top 10 for numerous important terms in a few of their more important service categories. Their goals were to generate more traffic by ranking for more highly searched keywords and regain the traffic/rankings they had previously lost due to receiving a penalty for unnatural inbound links.

The first step to regaining what had previously been lost was for us to perform a deep analysis on their current backlink profile. During this phase, we were able to identify a large amount of links that had been built into the site using low quality spam tactics.

Secondly, a comprehensive strategy was developed by researching the most searched keywords and analyzing their direct competition. Our on-page SEO strategy focused on providing users more keyword rich hyper local content and improved navigation so that the search engines could see each location page was highly relevant to the keywords in which they wanted to rank for.

To further improve the results, our Off Page SEO strategy was focused on 2 key areas:

• An authoritative link building campaign was created to improve the overall trust and value of the site, thus validating its place in the market.
• Updating/Building local citation listings to improve consistency and completeness of NAP (Name, Address, and Phone) data.