What Is Outsourced Lead Generation? How to Generate Leads In 2021

Generating quality leads is the key to your business’s success. For this reason, every marketer’s top priority is finding those leads and keeping the sales pipeline hot.

But lead generation can also be your biggest challenge: 61% of marketers say finding new potential customers is one of their company’s number one struggles.

Whether you can’t find the right strategy or don’t have enough time to track down prospective clients, it’s easy to feel like lead generation is a thorn in your side.

That’s where outsourced lead generation comes in. If you want to know more about it and how it can help your B2B or B2C business, keep reading.

Lead generation outsourcing: What is it?

Attracting and converting a stranger into your future customer is known as lead generation. In other words, it’s the process of getting someone interested in your company’s products or services through sales and marketing efforts.

With a successful lead generation strategy, you can create a pipeline of qualified leads that will be nurtured until they’re ready to buy.

The key is to always keep that pipeline full of the right leads that will eventually become loyal customers.

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Whether you’re a B2C or B2B company, you can’t underestimate the importance of generating leads. You can have the most outstanding product or service on the market, but without interested customers, you’re not going to make any sales.

This is why marketers spend more than half of their budget on lead generation.

They know that finding and nurturing potential customers will result in more revenue, brand awareness, and the continued growth and success of their business.

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There’s only one problem — it’s not exactly easy.

If you’re struggling with finding the right leads and attracting the attention of potential buyers, you’re not alone.

The marketing landscape is constantly changing. Keeping up with it has been an ongoing challenge for many businesses.

This is why outsourcing your lead generation has become an increasingly popular solution.

Outsourcing means working with a third-party company that will take over the task of finding qualified leads for you, so you can focus on other vital aspects of your business.

However, as a business owner, handing the reins to an outsider isn’t an easy decision. If you’re considering hiring a lead generation service provider, let’s take a look at some of the real benefits that come along with it.

The benefits of outsourcing your B2C or B2B lead generation

Think of outsourcing as partnering with a trusted expert — a partnership that comes with several perks.

1. Lower costs

If you’re a small business or startup, you may not have access to the resources needed to hire and train an in-house marketing team that will work on finding sales-qualified leads.

Outsourcing is a simple solution to this problem. You’ll have instant access to a team of already-trained experts whose sole purpose is to find prospective customers.

If you’re unsure about spending money on outsourcing, consider how much it will cost you to do it in-house. Sometimes the long-term benefits of hiring an outsourcing specialist outweigh the costs.

2. Time-saving and effective

An outsourcing partner will use their expertise to keep your sales pipeline constantly full of qualified leads, freeing up your own sales team’s valuable time.

Instead of spending hours trying to find new leads, your staff can focus their full attention on converting quality leads into customers.

3. Lead Nurturing

Lead generation is hard because 40 to 70% of qualified leads aren’t ready to buy yet.

Prospective clients need to be nurtured and build trust with your business before they decide to make their first purchase. If your team doesn’t have the time to focus on this, you can miss out on sales-ready leads.

The right outsourced provider can help with this. They’ll take time to nurture that future client and make sure they are sales-ready before handing them over to your team.

4. Qualified leads that convert

Getting leads is one thing, but getting the right leads that convert into sales is the real goal. 74% of companies say converting leads into customers is their top priority.

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An expert can do just that. Higher Visibility helped its client in the shipping industry increase lead generation by 2,432% year after year. It also attracted the kinds of leads that convert into sales.

To make this happen, Higher Visibility used a slew of lead-generating strategies, including content marketing and an on-site estimate calculator that was an instant success for capturing qualified leads.

When should you hire a lead generation company?

Should you outsource lead generation, or should you keep it in-house?

Since every business is different, the answer is not so cut and dry. Before you decide on one or the other (or even both), you’ll want to evaluate your budget, team capabilities, and goals.

If you already have an experienced team that is dedicated to sourcing qualified leads, you’ll want to focus your efforts in-house instead of outsourcing.

On the other hand, outsourcing to a lead generation specialist can be extremely helpful to your business, especially in the following scenarios:

• You don’t have the resources to do it in-house
• Your staff is new and doesn’t have the expertise and time to do it themselves

• You’re struggling to see results from your current lead generation efforts
• You want to grow your business and offer support to your current sales staff

Before you pick an outsourcing provider, make sure you choose a team that understands your needs, has a track record of driving real results and acts as a partner.

Conclusion

It’s simple. For continued growth and a full pipeline of new customers, focusing your marketing efforts on lead generation is a top priority.

If your in-house efforts have yet to bear any fruit, or if you just want to grow your business cost-effectively, consider an outsourced lead generation service.

Working with a reputable expert that does the heavy lifting for you can help you generate more quality leads and scale your business.