Powerful Social Media Strategies

Being able to distinguish the difference between social media and traditional advertising is key. We create strategies that build conversations with your customers so that when they are in the market, they think of you.

  • Forming the strategy. Our team first learns about the client’s needs and who their customer base is. Doing so will help identify the social networks most important to your business.
  • Content and promotion strategy. We create a plan for creating content and publishing across your accounts so we can hit the ground running. Engaging content will encourage your customers to make purchases and also share their experiences with their friends.
  • Building your influence. As your following increases, so does your social influence and authority. The more engaging content you create, the more influential you become.
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Social Media Management

Social media moves fast. It’s important that you’re constantly managing your social media to make sure you’re responding to comments and questions quickly and reviewing the content that is being posted.

  • Managing on-going engagement. Over time, patterns will develop based on the type of content being created. Using this to your advantage will help you get the most out of your campaign.
  • Continued consulting. We like to stay connected with our clients in order to keep ideas fresh and to ensure the ongoing strategy is still aligned with your goals and objectives.
  • Valuable Monitoring. Our team works hard to find the latest social media monitoring tools and tactics to make sure our efforts are working. We monitor things like engagement and popularity of posts so we always know how we can improve.
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Frequently Asked Questions

  • What is Social Media Management?

    Social media management is the process of creating content and engagements with your brand throughout your social platforms. Whether you’re maintaining consistency with your organic posts or turning paid advertisements into leads for your business, maintaining your social platforms is crucial to your brand visibility. Your customers want to interact with you and keeping up with those interactions is vital to the success of your company.

  • Can social media increase my sales?

    Yes, depending on how you are managing your social profiles. If you are just reposting excerpts of blog posts, probably not. If you are interacting with customers, keeping them informed of specials that you are running, and/or are running ads to a targeted prospective customer demographic, then there is a high likelihood that these activities will increase your sales.

  • How much does the management of social postings cost?

    It is a reasonable monthly fixed cost based on how many platforms and how often we will be posting on your behalf. We have several packages to choose from and we can also customize a package based on your specific needs.

  • What social management tools do you use?

    We use a blend of proprietary and third-party tools to obtain optimal campaign performance.

  • Can social media improve my business?

    Yes, and there are many ways that improvement can be realized. Staying engaged with your current customers, such as keeping them informed of special promotions or new services, is the most common usage for businesses. Many businesses however also run paid campaigns to attract potential customers that fit a targeted demographic or profile.

  • How much does social advertising cost?

    While we can make recommendations, ultimately the ad spend budget is determined by the client. We wouldn’t recommend a monthly spend of less than $500 for a local business or $1,500 for national reach. Our fees are based on a percentage of ad spend, with a minimum retainer.

  • Which social platforms should I be focused on?

    That depends on your specific campaign goals. If you are looking to generate sales, Facebook & Instagram is usually our first choice. For clients with larger budgets, Linkedin is also a good option for generating leads. If your goal is to engage your current customer base, Facebook and Twitter would be appropriate.

  • What should the goals be for our social strategy?

    That would depend on the business. If you are a newer organization without much of a client base, using social advertising to generate new customers should probably be your primary goal. If you are more established, we would typically recommend a two-pronged approach of using engaging posts to interact with your current clients and social ads to bring in new customers.

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