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Are you looking to invest in a sustainable future for your website?

Do you need to generate immediate sales and targeted leads?

Links are one of Google's largest factors. How authoritative are your links?

Having trouble growing revenue and increasing online sales?

Your website is a reflection of you. Does yours leave a lasting impression?

Do your franchisees need more sales? Do you need more fran dev leads?

Are you struggling to get the calls or leads that you need for your business?

Is your website performance struggling? Do you need a remediation plan?

Does your business have inaccurate NAP data showing in directories?

Traffic is great, but what good is it if it doesn't convert?

Do you think you might have a Google Penalty? Has your website traffic dropped?

Want to start conversations that positively impact your brand?

What is online marketing?

A variety of strategies that are employed to gain exposure and build a company’s reputation online. The most common tactics are Search Engine Optimization, Paid Search, Display advertising, and Social Media.
Why is internet marketing so important?

The days of people using the Yellow Pages Book to find a business are nearly over. Consumers do their research online before purchasing products or services. If you can’t be found online, those consumers will be making purchases with your competition.

See Also: Why is SEO Important?
Which is better, SEO Vs. PPC?

They are strong tactics, and both should be utilized as part of a more comprehensive strategy. If you had to choose one, you need to think about your overall objective. If you absolutely need it to contribute to revenue immediately, paid search is the route to go. If you have a solid revenue base currently, investing in search engine optimization would make more sense as you will be positioning yourself for future growth at a much better ROI.
How can I advertise my website?

There are several free resources out there, including our own HigherVisibility blog that can point you in the direction if you are looking to do it yourself. If you are interested in outsourcing the work, we would be happy to do a free consultation and develop a plan that meets your needs.

What internet marketing strategies should I start with?

If you are just starting out, SEO is should be included in your long-term strategy as it will provide the best ROI. If you need immediate sales, paid search is a good place to start as you won’t need to wait to rank for various keywords before you started seeing traffic.
How much does it cost to get started?

It can be as little as a few hundred dollars per month to several thousand. It varies depending on your audience targeting (regional Vs. national), your industry, and your goals.
What is a good digital marketing mix?

There is no set-in stone mix. Companies typically pursue the mix of mediums that are achieving their goals. At a minimum. most have SEO and PPC at the core of their marketing strategy.
Which is better, Digital Marketing Vs. Traditional Advertising?

The trend has been moving towards digital marketing because of the high degree of trackability of campaign performance. More and more people are spending time online and conduct their research online. As for traditional marketing, it’s biggest strength would be from a branding perspective, but that is even declining as people record shows, fast forward through commercials, or stream content.