Generate a 323% Improvement in Return on Ad Spend

The Solution

Our team quickly analyzed and researched the auto body repair market from two main standpoints – the national level and local level. To be able to compete nationally with the other large brands, we needed to develop a campaign that would increase traffic and impressions but also ensure that the traffic converted profitably.

Based on our research, a strategy included geo-targeting, paid ads and retargeting – both from the state and national level were developed. Due to the nature of the collision industry we learned that a large portion of their leads happened via phone calls to the local centers. We worked closely with the client to develop a call tracking solution to be able to tie back phone calls to their individual keywords.

A large amount of testing and learning was carried out to the point where we have built up the account to over 130 campaigns and well over 10k keywords being managed.