Allure Bridals began as a retail store in 1998 and has since grown into an award-winning bridal manufacturer working with hundreds of retailers across the world.
They passionately pursue excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments.
Increased Interactions
CTR Increased
Cost Per Conversions Decreased
“Having worked with several internet marketing firms and been disappointed in the past, we began the hunt for a new company to help with our search marketing efforts for our redesigned website. After many consultations, we signed with HigherVisibility and couldn’t be more pleased. We look forward to the continued strength of our web presence thanks to HigherVisibility.”
Very few verticals are as competitive as the wedding industry. Allure Bridals is competing with not only retailers, but also other designers and publications. While managing a very successful SEO effort for Allure Bridals, they wanted to push for greater exposure and drive more customers to their retail partners.
Taking over a paid search campaign from another agency can have its challenges, but the wealth of data left behind can provide a great starting point.
Some of the challenges faced included:
HigherVisibility analyzed the results of the prior campaigns, working to develop a winning strategy to achieve the goals that Allure Bridals had set out to accomplish.
The following tactics were employed in the comprehensive strategy:
We made great strides in achieving the goals of Allure Bridals. The campaign was much more efficient across nearly every metric.
Data based on YOY results.
Data based on YOY results.
Data based on YOY results.
We’ve been growing businesses since 2009, let us do it for you!
