The Solution
HigherVisibility immediately got to work on the campaign by developing a comprehensive strategy that would satisfy the objectives set forth by SMARTBOX. Our strategy was made up of the following tactics:
Assisted client with the changing of their domain name from smartboxusa.com to smartboxmovingandstorage.com which included properly redirecting the old brand to the new brand.
Conducted competitive research in the storage & moving space and identify both short term attainable opportunities in addition to long term opportunities we could work towards.
Continuously Perform Technical On-Page Audit to identify any/all issues that could be affecting the website’s ability to rank.
Audited Backlink profile and Disavow files: we wanted to ensure the backlink profile was sound and there were no quality links being disavowed that needed to be reclaimed.
Linkable Asset Ideation & Creation: Our team developed an ideation deck for creating several linkable assets for SMARTBOX based on our research of what is appropriate for their industry. The purpose of the linkable asset is to aid in our link building outreach.
Link Prospecting, Outreach & Acquisition: The link building department continuously performs research to build out link prospects. We do this through a variety of different ways: unlinked brand mentions, competitor research, co-citation, link reclaiming, resource driven outreach, etc. From there we perform outreach to our prospects to acquire links and finally report on the wins.
Content Development: A great deal of effort and strategy has gone into the development of content for SMARTBOX. After auditing the website, we were able to determine the site was suffering from “low quality” content. The first step of our content strategy was to prune any content that no longer added value. Followed by rewriting content to better match the user intent of different pages. One of the key tactics that was employed was the creation of comparison pages comparing SMARTBOX to PODS® and U-Haul and take advantage of the traffic those brands were generating. Employing this tactic resulted in those 2 pages being some of the most trafficked pages on the website.
CTR Testing & Optimization: We regularly analyze the Click Through Rate of SMARTBOX and identify pages that fall below the base average and work to rewrite title tags and meta descriptions to increase the CTR of those pages. We have employed this tactic since day 1 and have seen a dramatic increase in organic traffic because of being consistent with our approach.
