How We Helped VP.com

Increase Organic Visibility by 2,337% In 12 Months

Varco Pruden Buildings (VP) is a world leader in providing innovative pre-engineered steel building systems. Headquartered in Memphis, TN, VP supplies thousands of buildings throughout North America annually and operates a network of nearly 1,000 independent Authorized VP Builders throughout Central and South America, Europe, and Asia. VP works closely with architects, engineers, and contractors to provide the computer-aided design of low-rise, nonresidential buildings with optimum functionality and aesthetic appeal.

2,337%

Increase in Organic Visibility
700%

Increase in Organic Traffic
145%

Growth in Page 1 Rankings

“Higher Visibility has worked with our company to get on the map with SEO. The team has helped with keywords, meta content, backlinks, etc. to make sure that our site is ranking high in searches. Our account manager keeps us updated on everything happening with the campaign and we've really enjoyed working with the group at Higher Visibility.”

Amanda Welch|Marketing Communications Coordinator

The Challenge

VP had just completed the design and construction of a new website with another company prior to signing on with HigherVisibility.

With a fresh and updated website ready to go, they needed an online marketing strategy that would put them on the map, increase brand recognition, and improve their rankings on Google. As a B2B company with the unique, specific niche market of selling pre-engineered steel buildings to architects, engineers, and contractors, VP knew that they needed SEO services to help guide, determine, and ultimately achieve their goals.

The Solution

HigherVisibility immediately got to work on the project by developing a comprehensive strategy that would satisfy VP’s objectives.

To get started, we conducted extensive keyword research and completed a competitive analysis to identify the best techniques for the client. From there, we laid the groundwork for VP’s strategy by performing website optimization, including site structure evaluation, internal linking, and website content and title development. Once the website was fully optimized, we got to work on claim listings across Google, Yahoo and Bing to fully optimize and brand VP’s business profile. Finally, we utilized effective link building strategies and distributed business profile information to reputable business directories to make VP’s brand more visible, impactful, and authoritative.

The Results

Using the four part strategy we came up with, HigherVisibility managed to make VP a recognizable name within their niche industry and successfully develop and implement an ongoing, high converting and ranking optimization plan.

2,337%

Increase in Organic Visibility

Data based on YOY results.

700%

Increase in Organic Traffic

Data based on YOY results.

145%

Growth in Page 1 Rankings

Data based on YOY results.

Other Case Studies

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Increase Organic Visibility by 2,337% In 12 Months

2,337%

700%

145%

The Challenge

The Solution

The Results

2,337%

Increase in Organic Visibility

700%

Increase in Organic Traffic

145%

Growth in Page 1 Rankings

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